Rite Ventures invests in Armstrong Shirts
Rite Ventures invests in Arm Strong Shirts AB, a Swedish retailer of high quality custom made shirts for men, and becomes the biggest shareholder in the company. This is Rite’s fourth e-commerce investment and Rite’s primary investment objectives are to help Armstrong expand its online presence and to develop Armstrong to become the number one e-retailer of custom made shirts.
Ever since it was founded in Stockholm in 1997, Armstrong has offered high quality, custom made shirts for men manufactured from hand picked Italian fabrics. Armstrong has years of experience of delivering the best quality shirts to customers in Sweden and around the world. Even today Armstrong remains the only European company to offer a range of ready made shirts in a choice of four sleeve lengths.
Rite ventures invests in Armstrong to help it develop its online activities: "We have strong faith in the development of Nordic e-commerce and want to help Armstrong become the absolute best in selling top quality men's shirts online”, says Christoffer Häggblom, Managing Partner, Rite Ventures.
For more information please contact:
Christoffer Häggblom, Managing Partner, Rite Ventures
christoffer@riteventures.com
www.riteventures.com
Christer Carlberg, CEO, Arm Strong Shirts AB
christer.carlberg@armstrongtheshirt.com
www.armstrongtheshirt.com